Essential Enterprise

Unit code: UCIL22002
Credit Rating: 10
Unit level: Level 2
Teaching period(s): Semester 1
Offered by Alliance Manchester Business School
Available as a free choice unit?: Y




A broad commercial acumen, regardless of subject discipline, is a feature of a Manchester education. This unit will:

Explain the key interlocking business principles which form the basis of contemporary management practice.

Analyse elements of essential value creation across different organisational forms (small, large & charitable organisations) and the strategies employed for success.

Critically assess key enterprise elements which underpin successful organisations, including intellectual property, resource management, essential finance, customer focus, organisational planning and management.

Regardless of future career choice, this unit will help support graduate employability through improving awareness and understanding of key business and enterprise principles.



This unit is designed to improve awareness and understanding of key business and enterprise principles.  It explores how successful organisations work and is aimed at developing skills and enterprise knowledge to help you with future employment.  The unit covers the essential elements of a wide range of enterprises, from businesses to charities.  Topics include how the enterprise is organised, the assessment of technology, marketing, finance and risk factors.  You will be encouraged to develop your information search and analysis skills and investigate existing companies, their products and services.  No prior knowledge of business is needed to study this unit.

This unit forms part of the Manchester Enterprise Award.

Knowledge and understanding

Analyse key factors that contribute to successful enterprises

Explain the main forms of organisation/business structure and their main advantages/ disadvantages

Explain how intellectual property may used to protect and exploit knowledge.

Analyse the competitive environment and market requirements for a product or service.

Use cash flow and balance sheets to perform simple analysis on the relative health of an organisation

Explain how to assess and manage business risks

Intellectual skills

Identify, select and critically evaluate relevant and reliable sources of information to be used as the basis of a report

Practical skills

Use library databases and search engines to gather relevant and reliable information.

Transferable skills and personal qualities

Research and create a structured business report

Manage personal time resource effectively to deliver completed tasks to planned deadlines.

Assessment methods

  • Report - 100%



Assignment, Exam, Feedback, Deadlines, Unit expectations 

What types of organisation are there?           

From plc to charity, co-operative to sole trader

Case examples to explain the many types of business and not for profit organisations.


What does an organisation actually do?

Operations Management/Value Chain (what businesses and organisations do and how they are structured)
Getting good ideas and workable plans         

Ideas Generation for simple problem solving to Grand Challenges


Planning Process – putting ideas into practice

Plan Purpose and Contents

Introduction to Gantt and Pert (work task breakdown)

How is knowledge protected and exploited?

Intellectual Property Rights, (copyright, design, trade mark, patent)

Forms of Exploitation


Technology Transfer

How to spot the next big opportunity

Marketing Environment

Analysing Competitors

Competitive Advantage

Are we sure it is what people want?              

Marketing research, Information gathering

Gauging potential buyer behaviour

How to delight a customer                             

Market Segmentation

Market Positioning

Just how risky could this get?

Assessing and managing risks in organisations

What basic finance should everyone know?  

Understanding Financial Statements

Cash Flow

Just how well are we doing?

Budgets and Financial Planning

Cost Control

Credit Control and Procurement

What will future enterprises be like?

Forecasting, foresight and continuous improvements
Revision for examination

Feedback methods

Formative feedback is the feedback given to help you to develop and improve with the unit of study. In this unit, a formative work assessment is marked and comments are returned to you on a worksheet. Additional formative feedback is available to you through the following means:

¿Attending lectures, joining discussions about case studies and doing short work tasks set within the lecture session.

¿Your lecturer will reply to brief individual questions at the end of each lecture session, if there are a few minutes to spare.

 ¿Your lecturer will provide brief replies to your e-mailed enquiry.

¿Your lecturer may feedback messages to the whole class via Blackboard if the point that you have raised could be of benefit to the whole class.

Summative work is any course assessment and exams that contribute to the final mark for the unit

Summative feedback for assignments is written on an individual feedback sheet. You may collect your feedback sheet from the Enterprise Administrative office 15 working days after the assignment hand in. You mail e-mail the lecturer to ask for further feedback and they might raise the point in the next lecture, reply to you or invite you to attend a brief one to one feedback meeting.

Study hours

  • Independent study hours - 0 hours

Teaching staff

James Hickie - Unit coordinator

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